In 2020, Thailand imported 12,000 tons of Health & Nutrition, unexpectedly 40% of which came from China!
Export: Do business with the whole world
Stabilize and improve foreign trade, narrowing the export surplus.
As the world’s largest exporter, China is still benefit from strong growth in global market and domestic demand.
According to the news from Thai media on May 20, the Thai Ministry of Commerce stated that global consumers are paying more attention to health after the emergence of COVID-19, which has led to a huge increase in the demand for health foods and vitamins. It is recommended that Thai companies make full use of the advantages of herbal origin and planting many natural raw materials to produce and process health foods that meet market needs.
Due to the impact of COVID-19, consumers are paying more attention to their own health. In addition, the increase number of elderly people has also led to a continuous and substantial increase in the consumption of health foods and vitamins in the world today, so as to improve their own immunity. Therefore, this is a great opportunity for Thai health food manufacturers to make full use of the advantages of Thailand’s herbal medicine production area, and to use technology to produce food, beverages and various health foods then expand domestic and foreign markets. Meeting the needs of global consumers.
According to the research on consumer behavior, consumers in Europe attach great importance to vegetarian and low-sugar products, consumers in North America attach importance to products without additives, consumers in Asia attach importance to natural products without additives, and consumers around the world favor edible capsules for health care. Food and vitamins, followed by flake, powder and liquid health products and vitamins. Global consumers’ preference for pure natural health products and vitamins is much higher than synthetic products. 27% of consumers in the United States are willing to pay more money for no added health products, and 35% of consumers must be aware of the source of the product.
Consumers’ demand for health products and vitamins lies in five factors
1.Holistic Health, 70% of global consumers hope that health products and vitamins can improve body balance, improve sleep and reduce irritability, emphasize herbal extracts and harmless to the body, especially improve digestive system balance. Improve immunity, prevent oral diseases and maintain skin condition.
2. People who concerns about health problems have caused 35% of American to buy health foods and beverages, and 47% of Thai consumers have increased demand for health foods and vitamins, and try to choose similar ones. Of the products, 63% like beverages that are good for the eyes. Among American consumers 55-64 years old, 41% prefer to consume yogurt products.
3. Food and beverage ingredients. Health foods and beverages using plant extracts or alternative protein as raw materials are more popular with consumers. 24% of Australian consumers attach great importance to environmental protection, 45% of European consumers believe that vegetarian food is good for their health, 34% of Polish consumers and 35% of French consumers prefer natural beverages, including plant-based soy milk and yogurt.
4. Regarding beauty, hyaluronic acid has been very popular in the past 5 years because it can reduce wrinkles and keep skin moisturized. 51% of Thai consumers focus on skin-beautifying foods. Chinese consumers are more fond of foods and beverages with health ingredients and vitamins, so Chinese manufacturers have begun to use hyaluronic acid to process health foods and beverages to meet the needs of future market consumption trends.
5. The content and the instructions are clear. When making product labels, the product manufacturer, the source of ingredients and product characteristics must be clearly identified, including plant ingredients, organic products, non-genetically modified products, non-allergic ingredients and preservatives, etc.
Thailand is the main producer of Thai herbal medicines, with many pure natural raw materials. In 2020, Thailand exports about 1616.88 tons of health food and vitamins, worth 800 million baht. They are mainly exported to Vietnam and Myanmar, and these two countries account for 50%. Imported health food and beverages were 11942.02 tons, worth 5.5 billion baht, of which 40% were imported from China, followed by Switzerland with 18.9%, France with 15.4% and Germany with 15.3%.